In May 2016, fashion artist Jamela co-founded Baëlf with industrial designer Lionel Wong, a partnership which specialises in futuristic, biomimicry inspired wearable art made with novel manufacturing technologies such as 3D printing and laser cutting. They are currently investigating generative design and computational creativity through machine learning and artificial intelligence.
Jamela and Lionel had the immense opportunity to showcase their work internationally at events such as the New York Fashion Tech Week (2017), the Arts of Fashion in San Francisco (2017), DigiMuse at The Singapore National Museum (2018-2019), Design Tokyo at Big Sight Japan (2019) and The Mills Fabrica, Hong Kong (2019), etc.
Their works have been widely published in reputable magazines such as Vogue Italia, Harper’s BAZAAR Singapore, ELLE, L’Officiel, Nylon, FEMALE, Nüyou and Gestalten, etc.
Jamela Law graduated from LASALLE College of the Arts in Singapore with a BA (Hons) degree in Fashion Design and Textiles, majoring in Creative Pattern Cutting. Her graduation collection was awarded 'Best Fashion Collection' by the Dean of Design. She was also named a finalist in the 2017-2018 Graduate Programme, organised by the Council of Fashion Designer in America (CFDA+).
Jamela is knowledgable in 3D conceptualisations and additive manufacturing processes. Seeing herself as a fashion outsider who is obsessed in observing the uniqueness in the perceived ordinary, she enjoys extracting contradictory elements outside the traditional canons of fashion to create intricate and complex forms. She also finds joy in building her own tools and working processes.
Prior to the founding of Baëlf, Jamela had worked as an Embellishment Designer in Hong Kong and a Textile Designer in Singapore. She had also undergone a 3-month curatorial training programme at the Esplanade, Theatres by the Bay Singapore.
Lionel Wong graduated from the National University of Singapore with a BA (Hons) in Industrial Design and from the Hong Kong Polytechnic University with a Mdes (Distinction) in Interaction Design, where he was awarded the Bright Future Charitable Foundation Design Scholarship. He is currently pursuing his PhD studies under the prestigious Hong Kong PhD Fellowship programme.
Lionel is adept in modelling complex mechanisms, forms and spatial relations in 3D space, with the help of parametric modelling using algorithmic formulas and generative adversarial network. He sees the use of digital technologies as an indispensable tool in his construction processes.
Lionel has more than a decade of design experience prior to Baëlf, working at international companies such as Asus(Singapore & Taiwan) and Hasbro (United States). He had also been an educator at institutions such as the Singapore Polytechnic, Raffles Design Institution and NUS Yale.